The 10/10/10 rule asks you to write down how you expect to feel about a decision at three distances — 10 minutes, 10 months, and 10 years out. Writing all three side by side makes it obvious when a decision is being driven entirely by how it feels right now.
Use it when a decision is loaded with an immediate emotion — anger, embarrassment, infatuation, panic — and you suspect that feeling won't still be running the show a year from now, things like a heated reply, quitting on a bad week, or a purchase that promises to fix how you feel today.
It's the wrong tool for decisions with no real emotional charge, like picking a vendor or a paint color, where imagining three future selves is just theater around a choice that was never emotional to begin with. It also struggles with decisions that are irreversible and high-stakes in ways no amount of imagined hindsight can substitute for real information — you can't 10/10/10 your way past not knowing a key fact.
After a tense meeting, someone drafts a sharp email resigning on the spot. In 10 minutes, sending it would feel great — vindicating, final. In 10 months, they'd likely be job-hunting under worse terms than if they'd left on notice. In 10 years, the meeting itself won't be memorable at all, but the reference-check awkwardness might be. Laid out together, the 10-minute feeling is clearly the least important vote in the room.
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The classic, fixed: big reasons outweigh many small ones.
3 min · any yes/no decisionChoosing between options? Score what matters, get a winner.
4 min · jobs, homes, purchasesFlip it — then notice which side you were rooting for.
30 sec · when you secretly already knowHow will this feel in 10 minutes, 10 months, 10 years?
2 min · emotional decisionsPlay the decision forward. The second consequence is usually the opposite of the first.
3 min · tempting shortcuts & habitsIt's a year later and it failed. Write why — before it can.
4 min · big plans & launchesStop asking how to succeed. List how you'd guarantee failure — then stop doing those.
3 min · goals that keep stallingEvery plan rests on a guessed number. How wrong can you afford that guess to be?
2 min · budgets, timelines, runwayPeople don't do what you want. They do what they're rewarded for. Find out which.
3 min · plans that need other peopleSort your constraints into what's actually true and what's just how it's done.
4 min · "that's impossible" problemsAsk your 80-year-old self. They're surprisingly clear.
1 min · leaps & life changesReversible? Then stop deliberating and go find out.
45 sec · over-thinking small stakesYour own problem, one why at a time, until you hit something you can change.
5 min · the thing that keeps coming backPrefer to train the thinking behind these instead of reaching for a tool each time? The frameworks are explained free, and one drill takes about a minute.